In 1962, when Margit and Peder Nybo Jensen started producing workwear in their private home in Viborg, non of them probably had any idea that the company would one day become the leading producer of fashionable workwear in Denmark. But that is exactly what happened. Today, Nybo Jensen Konfektion A/S is among the market leaders in the workwear business all over Northern Europe.
Peder Nybo Jensen has an optimistic mind and always sees possibilities instead of the limitations. At the same time he has a good sense of humour and is very adventurous. This became quite evident when he, as a young man, had just become qualified as a salesman of clothes. He then decided to seek his fortune working in mines in the cold and dark Canadian wilderness. Well back in Denmark he later worked as a salesman selling service stations for the petrol company Uno-X, before he established his own company together with his wife.
The positions in the company were decided from the beginning: Margit Nybo Jensen was in charge of design and daily operations and Peder Nybo Jensen was in charge of direct sales efforts. In this position he made good use of the commercial talent he developed in his childhood selling pigeons from his and his brother's pigeon house on the market square in central Viborg.
As a salesman, as well as in his private life, Peder Nybo Jensen is well-known for values such as honesty, trustworthiness and loyalty. His philosophy has always been that a good deal has two winners - and no losers. Both the buyer and the seller must profit from the deal. This philosophy is put into work throughout the company. It is probably one of the reasons why the list of customers comprises many companies that have been customers at Nybo Jensen Konfektion A/S for decades.
Peder Nybo Jensen is a very creative person, who is always passionate about his tasks. This applies not only to company related tasks but also to the, often unconventional, activities that the outgoing factory owner has committed to through the year. One example of this is the large number of small clubs, where Peder Nybo Jensen personally gathers groups of business people and personal friends for a modest meal and a delightful informal chat about a little bit of everything.
Peder Nybo Jensen as a manufacturer is a methodical person, who emphasises order. After hours he likes to enjoy the fresh air in the surrounding nature. To him a perfect day starts rowing on the Viborg lakes together with his permanent rowing crew, who go way back. Golf is another great interest. Hunting is a third. When Peder Nybo Jensen goes on a hunt, the main purpose is, however, not to bring down pray but rather to enjoy the scenic nature.
The common interest for nature is also the driving power behind Margit and Peder Nybo Jensen's purchace of not just one but two forrest sites, where they spend much of their leisure time. Peder Nybo Jensen is often dressed in workwear as he is very involved in the cutting down of the forrest and the later afforestation.
The couple is no longer directly involved in daily operations at Nybo Jensen Konfektion A/S, but has handed over this task to Claus Risborg, CEO. However, being members of the board they still play an active role in the development of the company. Furthermore, they are pleased to note that all of their three children Helle, Anders and Jacob, hold key positions in the company.