The designers at Nybo Jensen Konfektion A/S are working new thinking and they are very conscious of an accommodating of models, colours and fabrics for the individual customer or for the individual trade. Before starting up a new collection, the designers make a thorough research of the target group. The cut and details at a new model, is chosen against a background of functionalism, new trends and in some cases, traditions for the target group concerned. Fabrics, equipment and models are tested in order to secure the washing ability of the models at the laundries. There are many thoughts behind selection of colours schemes for new models. Psychology and symbolism of the colour play a large part for the users of the clothing and also for those persons, who are in contact with the users. The meaning of the colours: | YELLOW: | Positively: joy, happiness, hope, optimism, vitality, joie de vivre. Negatively: duplicity, deception and sourness. | | | RED: | Positively: love, solicitude, warm-heartedness, joy, activity, energy, power self-confidence. Negatively: blood, alarm, fire, warning, anger. | | | BLUE: | Positively: tranquillity, cleanliness, stillness, stability, peace calming, restful, contentment, frankness, loyalty, eternity, truth, intellect, knowledge, under-standing, quality, authority, pride, promotion of ability for concentration, elegance. Negatively: boring, impersonal, cold, stagnation. | | | GREEN: | Positively: colour of hope, youth, freshness, health, salubrity, sincerity, truth, justice, balance, tranquillity, harmony, equilibrium soothing. Negatively: envy, waspish comments, emptiness, defence mechanism. | | | WHITE: | Positively: purity, sterility, hygiene, faithfulness, peace, wisdom, neutrality, joy, honour, innocents, mediator between all colours. Negatively: coldness, emptiness, impersonality. | | | BLACK: | Positively: elegance, seriousness, mysticism, matter of-factness, neutrality, power, strengths, protection. Negatively: sorrow, secrets, pessimism. | | 
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Production Planning Production Planning is the foundation stone, when it comes to planning for the production or to construction of new designs. For exercising of the tasks, we take great care and we mainly cooperate with own production plants, especially at Nybo Dobele in . The section also takes part in the development of new collections and optimizing of fits in cooperation with the department for design. This is done in order to supply the best possible service to our customers. |